FinServe provides a very different feel for inbound lead generation in the business financing market place.  FinServe’s retail marketing core belief is that an organization’s best chance at growing their businesses exist when their prospects feel comfortable with the organization’s brand.  FinServe partners with various ISO groups, direct lenders and direct funders to provide a complete marketing resource predicated around:

1. Building a trusted brand,

2. Automation in communications for each step in the sales funnel , and

3. Marketing intelligence

FinServe doesn’t offer to simply sell leads. Instead, we take a no bullshit approach to lead generation.  Our focus is on conversion of leads to funding, rather than the average lead generation company whose goal is to sell some lead packages of potential customers who may have some interest in finding a company to fund their business.

Here are the top two types of leads your company should seek first:

1. Third party referrals

2. Leads who understand your brand and recognize it as trustworthy.

It just so happens that the top two types of leads your company should seek first are available in the FinServe MarketPlace. There is no better lead source than a third party referral.  Most people understand this.  In the hierarchy of leads though, there is only one close second place winner, and that’s a lead who understands and recognizes your brand as trustworthy so they are willing to fill out an application on your website.

In a lead partnership with FinServe, we’ll help you accomplish the need to be in front of your customers at the very moment they need funding.  We accomplish this by building behavioral campaigns in marketing automation.  These campaigns are designed to provide relevant content to every lead in your database, no matter what stage of the sales funnel they are in.

If you are interested in learning more about how to incorporate behavioral marketing automation campaigns into your business finance company, please fill out the form provided. This program helps business finance companies become relevant in the market place.  When FinServe partners with organizations who are ready to scale upward, they find sustainable marketing engines and processes that bring value to their companies. If you’re interested in learning whether FinServe’s retail marketing programs are right for you please fill out the form!