Lead generation and marketing in business finance continues to change month by month. We’ve been seeing new origination costs continue to climb all over the business finance industry. This is bad news for lenders and ISOs alike. Some of the largest ISOs and funders have reduced their sales teams by 33% or more because it is extremely difficult to originate new customers. The best way to combat this is by spreading a huge footprint. At the time a merchant needs your service, do they know that you exist and that you can provide them what they are looking for?
Origination issues for business finance ISOs and lenders pose a huge opportunity for FinServe as we’ve been holding steady with lead generation campaigns that only cost our customers an average of just over $14.00/lead and total overhead of between 10-15%. Most companies are seeing marketing budgets over 30%. In fact, as you likely know, most business finance companies will not earn profit on your first funding with a merchant. It will likely take you 2, 3 or more fundings to turn a profit. With FinServe you could cut your time to profitability in half or better. Marketing in business finance doesn’t have to be as stressful as it seems for so many ISOs and lenders. We welcome you to check out our lead partnership program. We have the marketing business finance support you are looking for.
We have a lead partnership program which is based in part on performance. We get paid commissions when you get deals done!