Casey Collins – Executive Vice President of Operations – Strategic Business Leader

Casey’s approach to business development and leadership is driven by a single core principle: VALUE. Casey delivers value to business finance professionals by recommending and providing relationships to grow their businesses. Casey delivers measurable value by aligning FinServe member needs with strategic, data-informed solutions that fuel growth, efficiency, and long-term success.

With a proven track record as both a corporate executive and entrepreneur, Casey brings a unique perspective in his role as Executive Vice President of Operations at FinServe. Having built and scaled his own companies, he understands the critical balance between revenue generation and operational efficiency. Casey specializes in driving growth through strategic planning, relationship management, and market expansion—always backed by data and market intelligence.

Casey’s work is grounded in extensive research and analysis to create business development strategies that are not only effective but also achievable. Casey identifies the needs of FinServe members and matches them with various recommendations who parter with FinServe. The result? Deep, trust-based client relationships that enhance retention, inspire loyalty, and produce consistent revenue over time.

Casey serves as a strategic partner to executive leadership with FinServe’s recommended lenders and platforms—guiding business development, opportunity identification, capital raising and strategic alliances. Casey leads large, cross-functional teams to outperform expectations, drive market share, and execute high-impact sales initiatives. As a collaborative and hands-on leader, Casey helps teams stay aligned, motivated, and accountable through goal clarity and personalized coaching.